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Augmented reality: Samsung and the metaverse

11/04/2023
augmented reality: samsung and the metaverse
augmented reality: samsung and the metaverse

Many the most disruptive that are increasingly focusing their efforts on developing technologies that allow them to gain a foothold in this new universe that is revolutionizing the entire world: the metaverse.

The last to join this revolution was none other than the Korean technology giant Samsung, who recently announced that they have started working with Google and Qualcomm to develop their own augmented reality devicesthat combines virtual reality augmented reality and mixed reality in one reality.

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The novelty does not end there, furthermore, in the event that these devices finally reach the market, the company guarantees that could set alliances with Microsoft and Meta services.

If you want to know how each of these companies will work together and where the rumors about this new Samsung journey come from, you are just a few lines away from finding out.

Samsung Acquires Hardware Surrounding the Metaverse

At the beginning of February, the company Korea called an exclusive event in angels called Samsung Galaxy Unboxed 2023.

Like every year, Samsung wants to share the latest technological developments with everyone in which the company has invested time and money in recent months to continue to be above the main competitors in its sector.

At this event, the Korean giant introduced the new members that make up its already large family: galaxy smartphones S3with a 200 megapixel camera and another series of characteristics that have done nothing but impress and increase the complaints of the Clients.

But the surprises of the appointment went to the background. Its rival Apple took advantage of the celebration to announce that it will resume its journey in a sector other than that of smartphones, computers, tablets and household appliances. now, The goal that was set at all costs is completely new for the company: to start work in the metaverse..

Therefore, he advanced small traces of what is being prepared for the coming months and advanced what he is working on.

Samsung joins the metaverse revolution.

Even though less than two weeks have passed since this novelty became known all over the world, Samsung has already announced that it has been working on the development of augmented reality devices for some time.

It is not yet known with certainty what they are developing and what they will finally bring to the market, but its president and CEO, TM Roh, made it clear that: "many different companies made announcements about different realities, so we also did similar training. no less than any other."

Collaboration with Google and Qualcomm on augmented reality devices.

Of course, they would not be alone in this process, since they announced the start of a cooperastrategic partnership with Qualcomm and Google, as well as a possible partnership with Meta and Microsoft.

Delving a little deeper into the matter, on the one hand, Samsung will handle hardware development. For another, Chip manufacturing will be handled by Qualcomm. And finally, Google will provide the from software in addition to developing a new version of Android designed for devices such as browsers.

As a token of appreciation for Samsung's trust in Google, Kaori Miyake denied the company's "enthusiasm" for working directly with the Korean company and noted that they will focus their efforts on building "a new generation of exciting computing tools that will enhance further the capabilities of Google users.

Similarly, Cristiano Amon, executive director of Qualcomm, assured that his company "base" for «promoting the future space internet.

Possible alliances with Microsoft and Meta for services in the metaverse.

For their part, regarding Meta and Microsoft, so far no more details have been revealed about this possible partnership, what seems certain is that they could join forces regarding the visibility from service.

Samsung and its trajectory in virtual and mixed reality.

It should be noted that Samsung is not a "younger" company in projects of this style. Already in 2015, the company developed and presented a case of virtual reality called Gear VR, which allowed surfing the Internet. Also in 2017, the Korean company wanted to go further by presenting HMD Odyssey, a viewer for mixed reality.

Now, six years later, the tech giant wants to rebuild what it started then. Will he be able to hold on to the new market is time?

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